Marketing – Can be your Brand Positioning Strategy Rewarding?

There is an on the web office supply site that I shop at occasionally and that actually understands the worthiness of providing exceptional customer support as their brand positioning strategy.

In reality, I have had a clerk stay with me on the device forever when I decided to buy a couple computers worth several thousand dollars. And yet the exact same sense worth addressing and urgency about my needs was evident when I tried to find out a $10 inkjet purchase.

Conversely, I decided to here is another new online office products supplier that specializes in selling 2-for-1 inkjet cartridges online as their brand positioning strategy and had sent me an offline direct mail piece promoting their website pozycjonowanie ciechanów. The ordering process went just fine, nevertheless when the product didn’t arrive promptly as promised and I ran out of ink in my own printer, I was not a pleased new customer.

When I tried to call them at their 1-800 number and got an answering service that only took orders and couldn’t help me with a service problem. Then, I went back on their website and found they provided a UPS tracking link, which I thought was cool. The problem was so it didn’t work.

Next, I decided to email them and unearthed that they’d a pretty nice support ticket system to send an notice about my problem. After explaining my problem and typing in my own invoice number for the credit card that they’d already charged, I pressed the send button. It took them more than one full working day and into the following to react to my support ticket!

If they finally responded, this is the message that I obtained:

“Many thanks for your recent order. Please be advised that due to unforeseen technical difficulties in our system your order was misplaced. We’re along the way of correcting this and shipping out all orders. Please bear in mind orders shipped today will still require a duration of 7-10 business days for arrival.”

My response was to cancel my order and request that the charge to my credit card be refunded. I lost confidence in their customer support promise as a brandname positioning strategy and I was not happy making use of their response. I realize that this is not just a major purchase pozycjonowanie stron ciechanów, but it had been crucial that you me. And, well I was the client and while the client is not at all times right, they’re always the customer.

If you’re able to type in on that golden nugget of business excellence you increases your brand positioning strategy profitability potential.

So let’s review. I’d a good company that I possibly could trust. Some smart marketing by a competitor got me to give them a chance. But when I did, their customer support was very weak and their insufficient customer centric focus lost them my business (and my referrals) never to return. I went back to the business that had delivered an ideal customer experience as their brand positioning strategy and never looked back again.

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