If you watched any kid play FarmVille or Mafia Wars on Facebook recently and found yourself growing in anxiety at the insaneness of all of it, here’s a bit of news which should not do anything to greatly help with it – Zynga, the company behind these smash hits, will be touted as a soon-to-become Google of gaming on the Internet.
Zynga will be trumpeted as the biggest startup in Silicon Valley since Twitter and Facebook. There is one small difference there – while Twitter is a good rocket league blueprints concept that helps connect people, it doesn’t really make much in revenues. FarmVille on one other hand is defined to a rake in a half billion dollars in revenue this season alone, selling fake fertilizer and farm animals. To think that anyone will make that kind of money on a totally free Facebook game is fairly staggering. Should they started initially to charge something off every player, they would probably grow even faster. And to consider they’ve grown to this stage in only two years.
There might be problems that can attend such growth rates though. Some players sign up to have everything they do on their virtual farms sent to their friends as a Facebook update. That could be very tiring for the receivers of these updates. An incredible number of Facebook users recently banded together to join a group called “I don’t worry about your farm “.So, is Zynga the only maker of hit online game titles on Facebook? There are plenty of players available who would like to repeat Zynga’s success for themselves.
The childishly simple characters and plots of Zynga’s games that rake in much additional money than traditional high-tech game titles, have the gaming industry only a little peeved. However they aren’t planning to lay on the sidelines and watch these new developers enjoy all of the action. Electronic Arts, the maker of some good titles for the PlayStation and Xbox 360 has just bought Playfish, a Zynga competitor, for a half billion dollars, to determine itself in this new gaming environment.
There is a child in the news recently who went and emptied his mother’s bank card of tens and thousands of dollars to purchase FarmVille merchandise; several FarmVille subscribers have launched a class action lawsuit against Zynga for the way in which it’s signed them on for costly services they did never ask for. It is all element of becoming successful quickly in a world of cutthroat competition. In the symbiotic relationship that Facebook and Zynga enjoy, who needs whom more, many people ask. One thing’s pretty clear – about a next of visitors to Facebook come there exclusively to play the games. It could be pretty simple to speculate they both needed each other.