So I can just only speak for myself, but back in the day I used to be quite good at video games – you know, the big stand alone game units that you may only find in arcades.Since then, I’ve tried to maintain the home game consoles, but I must confess to having lost my skills.
Today I need to confine myself to an unexpected run at Half-Life just to reassure myself that I still have it. Which brings up a fascinating point, http://drinkboxstudios.com/blog/blog/2016/12/22/some-of-drinkboxs-favourite-games-of-2016/ wouldn’t be be great to become a product manger at a computer game company?
The Video Game Industry
If you are the sort of person who is easily impressed by big numbers, then try this one out for size. The game Grand Theft Auto IV introduced over $300M in a single day when it was released. That was double what the most up-to-date Batman movie introduced the day that it opened.
The industry and its product managers do have their challenges – things are receiving tougher. The cost and complexity of developing games are rising with every new release. Oh, and you can imagine so just how fickle game customers are – one bad release and your product line could be achieved for.
What Does It Take To Have A Successful Video Game Product?
Success in the game industry depends upon a variety of solid risk management and savvy research and development. This part of the business will never change. However, just how that video games can be purchased and how they are being distributed is undergoing a fundamental change that is affecting all product managers.
One new model for game manufacturers involves subscription online offerings.In the product offering, users can download the game code free of charge and they pay a regular charge to be allowed to connect to servers that generate the game playing environment where all subscribers can play at exactly the same time.
Among the largest game manufactures, Activision Blizzard, already generates a lot more than $1B in revenue and a lot more than $500M in profit from its World of Warcraft subscription business. Clearly this is actually the wave of the future.
Another new focus is what gaming experts are calling the “casual” market. This is one way game product managers want to expand their potential customer base – they want to create products that interest game players who don’t have plenty of time to understand complicated rules. Among the better examples of a favorite casual game is Guitar Hero.
Another key decision that game product managers need to produce is to pick which game console they will develop games for. For example. games made for the Nintendo DS could be developed more cheaply than those for consoles, manufactures can experiment a lot more cheaply with techniques that they can’t do for the PlayStation or the Wii.
The Future Of Video Game Products
The game business is a rough business to become a product manger in. Publishers need to offer about one million copies of a game title on the PS3 or Xbox 360 just to break even. This constant pressure to be successful is generating creative new ideas for product managers.
One new idea that has only just reciently started to exhibit up in video games is the idea of in-game advertising.Sponsered ads can show up on billboards, on character’s clothing, or whilst shopfronts in the environment. Because so several games are online, ads could be changed as time passes – nothing is fixed.
An additional method to earn money that is beginning to be implemented is that the game is free for gamers to play, but they must purchase extra items such as for instance new gear for his or her players. With certain market sectors, e.g. teen girls, this may produce rich rewards.
Every product manager yearns for the ability to result in something that is truly popular and video games sure seem to fit that description. However, the game industry is a rough and tumble battlefield that punishes products that fall behind and insists on constant innovation.
Even though you aren’t employed in the game industry, you are able to still learn from what they are doing. Moving the maximum amount of of one’s product support and update process online to cut back costs and boost customer interaction is one innovation that we can all explore doing.