Let’s face it, McDonald’s won the battle for breakfast quite a long time ago. For McDonald’s, breakfast is just a big section of where they make their money: 25% of these sales originate from breakfast. However, what seemed to be always a done deal is starting to appear anything that way now. Over at Taco Bell, a new breakfast menu featuring a Waffle Taco has been widely covered by the media and is meeting with positive reviews. Clearly this battle is not over. It could be time for the McDonald’s product managers to start to make changes with their breakfast product development definition. The product managers at McDonald’s want to get creative…
What’s Going Wrong At McDonald’s
At this point over time, the McDonald’s product managers are working with not merely one, but three different challenges with their former dominance of the breakfast meal. The initial issue that’s confronting them is they’ve started to reduce relevance among younger consumers. These buyers no longer think “McDonald’s” when they want to obtain a breakfast. Next, the time that it takes to really get your breakfast at McDonald’s moved up lately. The workers at McDonald’s are struggling to try to fill orders while the McDonald’s menu has grown increasingly more complicated. Finally, the McDonald’s standard of service has started to slip. Restaurants aren’t being kept up and restrooms aren’t clean. These issues must be solved or it’s going to start to appear bad to own McDonald’s on your product manager resume.
Clearly, McDonald’s features a problem on their hands. At the same time frame that the McDonald’s product managers are working with all of these issues, their competition is reentering the breakfast market. Their #1 threat is apparently via Taco Bell – they’ve just introduced their Waffle Taco. White Castle has launched a Belgian Waffle sandwich, and Burger King has launched a benefit menu with items costing US$1. Meanwhile, don’t forget Starbucks using their La Soulange pastries and Dunkin’Doughnuts who plan on opening 400 stores outside of these traditional section of operation.
What used to be a market the McDonald’s dominated has once more converted into a battlefield. One of many conditions that the McDonald’s product managers are facing is that McDonald’s doesn’t appear to own any services to provide for breakfast. Which means that the item managers are likely to be struggling to gain any customer attention for his or her breakfast offerings.
What McDonald’s Is Trying To Do To Win The Breakfast War
McDonald’s is just a big company with deep pockets and experienced product managers. They are not likely to take this threat with their breakfast market lying down mcdonalds survey. They are likely to wind up having to do multiple things to be able to manage to successfully beat back the competition.
The initial items that McDonald’s is thinking about doing to be able to take back breakfast would be to take up a marketing push. Because they do not have any new breakfast foods to share, instead the marketing push will soon be predicated on discussing their fresh cooked breakfast menu. They want to tell people which they cook their breakfasts, unlike some of these competitors.
Next, McDonald’s can be going to do a marketing push to be able to promote their lunch menus including such items as Big Macs and French Fries. The reason behind this is because these core products make-up 40% of McDonald’s sales.
Finally, to be able to solve the restaurant problems they’ve been facing, McDonald’s is thinking about making two changes. The very first is which they are likely to do a better job of optimizing their staffing to be able to ensure that they’ve enough people working at the best times. Finally, they are in the act of installing new prep tables that will allow workers to more effectively add new toppings when customers customize their orders.
What All Of This Means For You
The fast food business is just a tough business to be in. McDonald’s has been there for quite a long time and has done very well. They used to possess the breakfast meal though their size and innovation. However, their competitors have started to understand how valuable breakfast may be and are beginning to challenge McDonald’s breakfast empire. Appears like it’s time to update the McDonald’s product manager job description.
The McDonald’s product managers are preparing to fight your competitors in a variety of ways. Their first effort was to start to provide free coffee using their breakfast meals. However which was not enough. Their next effort was to use marketing to emphasize that their breakfast meals are all freshly cooked. McDonald’s will also be optimizing their staffing and introducing new prep tables to speed the creation of meals.
The most crucial factor here is that McDonald’s realizes they’ve a problem on their hands as it pertains to breakfast. The product managers seem to be going for a fairly standard way of dealing with this particular new threat. However, there’s a possibility that what they should be doing is now more innovative with the types of food which they offer. Only time will tell if the McDonald’s product managers are taking the best way of dealing with this particular competitive threat.